Q. Why do we look at the future? Ans. Because it's in front of us.
One thing about the strategic planning/forecasting process that irks me a little, is the fallacy that once we have completed the process we feel as though we have a good handle on what the future holds. We pat ourselves on the back and smugly think we have mapped out the future with our clever intuitions and powers of reason.
And it is this hubris in the face of history and personal experience that irks me. For, we all know that predictions of the future are in general way off.
I think the process of looking at the future is important, as it can identify important variables or trends to keep an eye on, but it should only serve as a general framing within the framework of a more flexible process by which new inputs are entered into a perpetually changing evaluative description.
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