Should Investing Be Fun?

Should investing be fun? Yes, in the sense that seeing your money grow is fun. But no, investing should not be pitched as a fun thing because it cannot deliver on that promise. Nobody has control over the markets and as a result, if your fun is conditional upon positive outcomes, then you are setting up for disappointment.  

The industry is prone to overpromising and underdelivering. It cannot deliver on any promise of performance (just look at the disclaimer on every investment product sold). And yet, investors are sold on outperformance and the hope they have the right manager. This is an easy sale. Much easier than educating investors what are realistic expectations and how things actually work.