The main reasons to ‘keep it simple’ in
the realm of investing are: (1) Added complexity does not necessarily add
value. (2) A simple approach focuses on the most important factors. (3) Keeping
it simple reduces the clutter and strips out the noise. (4) Something simple is
easier to understand and manage. (5) Keeping it simple promotes transparency which facilitates trust. (6)
Complexity/sophistication is associated with additional cost(s). (7)
Complexity/sophistication speaks more to the ego than the head. (8) A simple
approach helps take emotions out of the investing equation. (9) Simplicity reduces the temptation to make
changes. (10) A simple plan allows you to more easily determine whether the
advertised benefit is actually being delivered.
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